OneSource Virtual is Workday’s 2026 Partner of the Year for Innovation. Learn more
  • There are no suggestions because the search field is empty.

Search our site

  • There are no suggestions because the search field is empty.

How The Trade Desk takes the guesswork out of payroll

Inside the Workday-native partnership that gives The Trade Desk the visibility to work with confidence.

See what’s possible

The Trade Desk Logo

“OSV is my right arm. I can do my job up to a certain point, and then here comes OSV, and they take it across the finish line for me.”

The Trade Desk Video Thumbnail 1

The in-tenant difference

For most service providers, serving a Workday customer requires a workaround. Someone has to build, monitor, and maintain the integrations that move the customer's data between Workday and the provider's own system. But this carries risk. Integrations can fail, and data can be dropped in the process, creating more work for the customer, not less.

OneSource Virtual (OSV) works differently. As a Workday-native partner, OSV delivers services in-tenant, with no integrations to monitor and no second-guessing about whether any data got dropped along the way.

For Rebecca Franco, director of global payroll at The Trade Desk, that distinction matters. “It's a mirror, not an integration,” she says. With OSV's in-tenant approach, the team's data lives where it should — in Workday. The result is a faster payroll process and a team that spends less time managing systems and more time on the work itself.

Get the deeper story

The Trade Desk Video Thumbnail 1
The Trade Desk Video Thumbnail 2

Creating common ground for payroll and accounting

Reconciliation can be a sticking point between payroll and accounting. Even though the two teams work with the same data, they record it differently, and the time spent reconciling that difference adds up.

For The Trade Desk, OSV's daily reports have done more than give both teams a shared starting point. They've reshaped what their reconciliation process looks like.

“We literally created our reconciliation based on OSV's daily reports,” Rebecca says. “It allows our accounting team to feel confident that everything we've done on the payroll side does match what's hitting the books.”

The result: less friction between payroll and accounting, and a daily rhythm built on numbers that both teams trust.

Watch the video

The Trade Desk Video Thumbnail 3

Quarter-end without the hassle

Tax compliance is high-stakes work. Late deposits and filings with errors can pile up quickly, and fixing them after they reach the agencies is expensive.

That's where OSV's quarter-end tools change things for The Trade Desk. By flagging imbalances and potential errors before filings go out, the tools give Rebecca's team time to fix issues early so they’re not chasing them down later.

“It really allows us to work intelligently, to work carefully, and to make sure that we're compliant before we submit filings to the agencies,” Rebecca says. "We have information at our fingertips provided by OSV to tell us what's wrong.”

That's what makes quarter-end something Rebecca's team can actually plan for, and not just survive.

Watch the video

The Trade Desk Video Thumbnail 3

Discover what a Workday-native partner brings to payroll

For teams running on Workday, OneSource Virtual's Workday-native approach delivers the visibility you need to work with confidence. See what that kind of partnership could look like for your team.

Explore payroll services

Get more payroll insights

Q1_ALL_HU_infographic_big money moves_insights thumbnail

Infographic

Helping Large Enterprises Manage Complexity

View Infographic
Q1_ALL_HU_infographic_state and local_insights thumbnail

Infographic

State and Local Government Payroll Challenges

View Infographic
cs_pine cove logo_insights_thumbnail

Case Study

Keeping Payroll Personal at Pine Cove

Read Case Study
cs_PGA_logo_insights_thumbnail

Case Study

How PGA Cut Payroll Processing Time in Half

Read Case Study

Ready to simplify direct deposit updates?

Talk to an expert
Learn more