Consumers today expect Internet applications and services to combine capability and flexibility. Automation, standardization and efficiency are no longer exceptions, they’re the rule. It’s not hard to imagine how we got here.
Take an everyday object that has evolved to integrate multiple tasks on a single device. The smartphones in our pockets and purses wield more computing power than the technologies employed during the Apollo space missions.
Business Process as a Service (BPaaS) was considered an emerging technology just five years ago, but it’s now accepted as an established business process model with practical benefits. That’s no accident. Great products evolve over time. They adapt to the tides of technology and trends in consumer behavior. They build upon what works and abandon excesses.
The Rise of Internet-Based Service
For a long time, employment websites such as Monster.com and CareerBuilder.com dominated the online job search industry. When these companies started popping up in the mid-to-late 1990s, the technology was focused on creating a path of exclusivity between potential candidates and recruiting employers. Initially, these services mimicked the functionality of a dating website. Employment websites used technology to limit job searches to users on both ends of the job hunt, candidates and employers, based on somewhat rigid search configurations. The candidate and job search results are even more limited when you consider that users need to build and maintain accounts before they can use the services to any effective degree. But at the time, this was more of an advantage than a detriment. In the dawning decade of the Internet, users needed and benefitted from this type of controlled direction.
Building on an Established Foundation
Indeed.com took the same approach to delivering job search results that Monster and CareerBuilder established in the ‘90s, but did away with how those companies walled up recruiting professionals and boxed in job seekers by using a single search functionality across what was essentially a small sampling of what was actually available. The founders of Indeed realized that the majority of applicants and hiring professionals were savvy enough to not need the same amount of hand-holding that was required 10 years ago. If given an alternative method, they knew people would stop using a service built for technology that was cutting edge in the ‘90s. And they were able to offer this alternative method by combining the resources of an employment website with the simplicity of a web search engine. They evolved the technology to create something new yet familiar, something simple but powerful.
"The founders of Indeed realized that the majority of applicants and hiring professionals were savvy enough to not need the same amount of hand-holding that was required 10 years ago."
When Indeed was founded in 2004, most people who were looking for a job on the Internet were accustomed to the quickness and ease of using search engines. They shed the requirement of creating an account and extended the pool of available positions and candidates by including and aggregating many results, not just a single set of subscribers. They gave users the ability to search and staff using job and applicant postings from Monster, CareerBuilder and a number of other sites simultaneously. They packaged it in a simple interface and eliminated account requirements for basic searches.
Innovation Born from the Necessity for Simplicity
Indeed has been very successful by evolving with technology and opening its search capabilities to include a vast pool of available employers and candidates. In 2010, they surpassed Monster.com to become the largest job site in the United States. And they can now stake claim as the world's leading job search site, with over 180 million unique visitors every month from over 50 different countries.
In much the same way, BPaaS combines the most effective aspects of the service bureau and Business Process Outsourcing (BPO) models to provide customers with the best of both worlds. Technology now provides us with the capability to blend BPO’s customizable, automated delivery processes with the efficiency and scalability of a traditional service bureau. This is accomplished by using processes that adhere to a standardization of platforms across all customers. Workday is the only platform in the market that offers this type of standardization and as such is the perfect foundation to support our BPaaS technology.
The Future of Technology and the As-A-Service Market
Software development technology has evolved more in the last 15 years than in the previous 30 years. The ability to build applications that do not tie to a single database, but instead connect to multiple data sources, creates an environment to reinvent the way outsourcing services are delivered. Most relevant technologies advance in an ever shrinking window of time. Until that window folds into itself, the solutions and services that succeed will be those that evolve to improve upon what works and abandon those things that simply get in the way.