You are probably keenly aware that in life you can’t just randomly go. You were raised with a family vision and mission, whether it centered on achieving higher education, giving back through community service or always making time for one another. The rules and values your parents instilled created a framework for how you went about accomplishing your vision and mission.
It’s the same in business. In order to get ahead, you must know where you are going, why you are going there and how you intend to conduct yourself along the way. Creating your company values, as well as vision and mission statements, are critical to success.
Why You Need Company Values
Like the guidelines of the road that keep you centered and out of harm’s way, values create a centerline of truth. Values shape expectation and set the rules for how the entire organization is to conduct themselves. They become the foundation- the way you will live out your vision and mission- from day to day. If you haven't yet put together a set of company values, I encourage you to stop what you are doing and formulate them. Spend as much time as it takes. You, your leaders and your employees deserve to know the rules they are expected to live by.
Why You Need a Company Vision Statement
The company vision should tell your organization the direction you are all headed in together. Think about it. How can you accomplish anything if you aren’t all pointed toward the same collective vision? I don’t care how well-oiled your machine is, if the gears that make it turn aren’t aligned, it’s simply not going to work. Vision unifies your team. Don’t wait. Get your company vision on paper today.
Why You Need a Company Mission Statement
Creating a company mission lets stakeholders know why you are doing what you’re doing. It keeps the flames of ambition alive, and the company striving to reach its goals. Let’s be honest, the minute you stop growing, you are dying. And if you aren’t innovating, you are dying. It’s important the entire company know why you are passionate about what you do, and get behind that mission, too.